Monday, March 13, 2006
The Mission: WayTooHigh.com
With daily visitors from across the globe, WayTooHigh.com - The Credit Card Interchange Report has become the most comprehensive, daily chronicler of news and commentary on the history of merchant interchange fees.
Our goal in representing millions of merchants and cardholders is to reform an antiquated, costly and unfair payment system and explain why the $25 billion annual merchant interchange fee is a hidden tax on consumers.
Personally, the heart behind this website is our passion for civic activism and supporting important causes. There also is a real company behind this website - 30minphotos.com, founded in 1990 and based in Irvine, California.
At times is has been challenging to run our retail and national online boutique photo service along with the demands for propagating this website. But, the value in packaging of and commenting on merchant interchange is necessary.
Are we also running a commercial business? Absolutely, and that is the foundation for our personal knowledge on interchange. Are we authentic? You bet.
Our mission has a strong point of view, but our visibility is helping to draw attention and we are in good company. There are few occasions when all-sized businesses join together on an issue. Do we think our goal to force the bank-owned credit card associations to reevaluate their interchange fees will be successful? We hope so.
This pause from our regular updates was provided to also extend our appreciation for your readership.
Mitch Goldstone and Carl Berman - co-editors, WayTooHigh.com - The Credit Card Interchange Report.
Posted by Tales from the World of Photo Scanning at 11:10 AM