Tuesday, January 16, 2007

"As Credit Card Fees Climb, Merchants Push PINs" (WSJ, Subscription required)

Robin Sidel reports in today's WSJ (Jan 16, p-1) about the interchange fees for credit and debit cards and how retailers are pressing consumers to use PIN cards. However, the banks are using marketing campaigns and promotions to counter by incentivising cardholders to use signature cards so they can enter contests and earn rewards.

Read more.

[Source: Via WSJ, Subscription required]