Sunday, July 09, 2006

Credit Card Zero Percent Deals (Credit Cards GB)

On July 9, Peter Kenny wrote in England's "Credit Card GB" about the myriad of richly incentivized deals tendered by the credit card companies. While this credit card information guide profiled several marketing promotions that are absent of credit card fees, we wonder why the regular discount incentives are singularly shared with cardholders rather than with merchants?

When was the last time there was a zero percent interchange fee promotion?

[source: with link to Credit Card GB]