Friday, January 13, 2006

Background News on Lead Plaintiff, 30 Minute Photos Etc.

To help personalize the interchange litigation, this news profile relates to lead plaintiff, 30 Minute Photos Etc.

The company operates a retail and national online boutique photo service. Like most ecommerce businesses, one-hundred percent of their online orders are generated through charge card transactions. Yet, with nearly one-hundred separate interchange fees, it is almost impossible to identify the cost for each transaction. On small order transactions, most of the sale is paid to the banks for processing the transaction.